"I felt that the report was first class, it was delivered on time and refreshingly it was presented without bull but with a confidence in the technical findings"

- Pegler Yorkshire Limited

“The information provided has been invaluable in enabling us to access market sectors of which we previously had little or no knowledge”

- Ideal Standard International

Our experience spans 20 years in this sector, undertaking dozens of projects, most recently in the following areas:

• Evaluation of consumer attitudes towards digital showers
• Review of what the bathroom industry has achieved so far in improving water efficiency and how it has impacted on the UK housing stock
• Assessing attitudes towards own-brand amongst installers
• Evaluation of the decision making process for both fittings and associated pipework in domestic installations
• Assessment of opportunities in the showers market
• Assessment of trends and opportunities in the domestic central heating market
• Evaluating the perceived features and benefits of press fit fittings amongst building contractors
• Assessment of bathing and showering needs of the less able / disabled in the home
• Image and attitude survey for one of the major manufacturers of electrical accessories, amongst house builders, contractors, installers
• Customer satisfaction monitoring for Europe's largest manufacturer of bathroom products
• Assessment of opportunities in the leisure centres market for cubicles / changing rooms equipment
• Evaluation of purchasing trends in the hotels market
• Brand image survey for one of the major lintels manufacturers
• Tracking perceptions of a major bathroom brand amongst retailers and merchants
• Evaluating perceptions of linked brands in the plumbing products sector
• Evaluating competitor products and prices in the plumbing and heating ancillaries market
• Assessment of the TMV market
• Brand evaluation in the house builder market
• Assessment of the issues that influence the decision making process for commercial valves
• Brand image survey for a major shower manufacturer

"They demonstrated a clear understanding of our business needs and in particular their ability to work within the partnership framework of British Airways and Birmingham International Airport"

- British Airways

"The segmentation exercise will be of immense value in targeting potential members and will influence our decisions in choice of advertising media, exhibition activities and direct marketing"

- The Camping & Caravanning Club

Over 15 years' experience in the leisure sector, particularly in the area of customer satisfaction monitoring.

Recent projects include:

"Through diligent research and listening carefully to the client, Gough Mandarin quickly tuned in to the complex contract electronics manufacturing (CEM) service sector".

- AWS Electronics

"Gough Mandarin continually strive to look for new opportunities and as a consequence we regard them as an extension of our own business"

- Automotive Advantage

"Gough Mandarin has consistently delivered a quality service; it is delivered with total professionalism and gives us a clear insight into the best way to communicate with our customers"

- Midlands Co-op

"Our first year using Gough Mandarin has already highlighted ways in which we can not only improve product specifications, but more fundamentally how we can develop relations with our retailers"

-Haier Domestic Appliances

Recent projects include:

• Website usability testing amongst consumers 
• A survey to monitor customer opinions leading to the successful defence against a hostile takeover bid
• Trade and consumer mystery shopping, for major builders and decorators merchants
• Employee research to improve inter branch communication, for one of the Midlands' largest retailers, with over 300 outlets
• Customer satisfaction monitoring for a multi branch building society
• Evaluating advertising propositions for travel agency group
• Evaluating market potential for Credit Unions