Air Travel - Travel Agencies - Camping - Caravanning - Hotels - Conferencing - Health & Fitness ....
Tourism and Leisure
"They demonstrated a clear understanding of our business needs and in particular their ability to work within the partnership framework of British Airways and Birmingham International Airport" - British Airways
"The segmentation exercise will be of immense value in targeting potential members and will influence our decisions in choice of advertising media, exhibition activities and direct marketing"
- The Camping & Caravanning Club | Over 15 years' experience in the leisure sector, particularly in the area of customer satisfaction monitoring. Recent projects include: - Online customer satisfaction surveys
- A 15-year programme of tracking customers' views for a major leisure organisation with over 200,000 members
- Evaluating why consumers engage in outdoor activities
- Measuring the contribution that camping / caravanning sites make to the local economy
- Evaluating customer satisfaction for a major caravan manufacturer
- Tracking visitor satisfaction for Leeds University’s conference facility
- Identification of opportunities for new tourist attraction in Ireland
- Ongoing monitoring of visitor satisfaction at one of Edinburgh's leading Conference and Meetings venues
- Competitor mystery shopping in the conferences/meetings sector
- Customer segmentation survey for a major leisure sector brand
- Evaluating attitudes towards the brand amongst retailers, manufacturers and other influencers
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