“During a complete overhaul of the commercial management team, Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Gough Mandarin offers a full range of outsource services to complement and enhance your in-house team. 

Our projects cover a wide-range of briefs, from formulating strategy to implementing the marketing plan, managing the development of a new website to organising a product launch, writing a newsletter to developing a communications strategy. 

Underlying the success at Gough Mandarin is our focus on establishing a sound understanding of your business and market place, to identify and use our expertise in the most cost effective way. 

Using Gough Mandarin as your outside agency or interim manager has other significant benefits including:·       

• Limiting central overhead costs·       
• Adding to the internal skill base as and when needed·       
• Offering an independent perspective·        
• Allowing you to run several marketing projects at the same time·        
• Enabling your business to adjust to particular stages in its evolution.

Discover how Gough Mandarin can help your organisation by emailing us for more information.  

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Journalists in the media are constantly looking for interesting stories and material and PR surveys are a cost effective way of generating this material. 

Survey results can be used to gain media coverage, raising the profile of your company as well as positioning you as ‘experts’ in your field.

Our expertise in communications research means that we can help you to identify the media opportunities that will work for your organisation. 

We then design and undertake your PR survey to gather appropriate, interesting facts and figures to help you maximise your publicity and media coverage. 

Discover how Gough Mandarin can help your organisation by emailing us for more information.

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Like all functions in a business, marketing activities need to produce a return on investment.  

We will tailor your review to reflect your individual needs – from an evaluation of your overall marketing function’s effectiveness through to an analysis of your marketing communications from the view of your clients and potential customers. 

Using Gough Mandarin to for your business analysis will reveal your true marketing strengths and weaknesses as well as identifying areas of opportunity.  

Discover how Gough Mandarin can help your organisation by emailing us for more information.

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Do you know what your brand means to your customers and target markets? Our brand research will help you to discover how your brand is perceived and to ensure that the messages you want to communicate are the same as the messages being received and understood. In today’s competitive market, it is important to have a brand strategy, measure your brand values and map your brand’s real performance. That’s why Gough Mandarin helps you to answer the following questions:

    •    What is the essence of your brand?
    •    How is your brand identity seen by your customers and prospective clients?
    •    Does your brand mean different things to different people?
    •    How is your brand perceived overseas?
    •    Is your brand in good shape for the future?

We use both qualitative and quantitative techniques to effectively measure brand performance and identify ways of improving your brand’s positioning.   

Discover how Gough Mandarin can help your organisation by emailing us for more information.

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

In our information hungry world, it is easy to miss market changes and opportunities through a lack of time or resources. However, a review of market needs can drive product development and additional income streams by identifying what the customer is looking for and highlighting any new, emerging trends.

Gough Mandarin’s opportunity assessments help you to:
 

    •    Identify how your market is changing

    •    Recognise any threats or weaknesses

    •    Discover emerging opportunities in your industry

    •    Determine the optimum routes to market

Discover how Gough Mandarin can help your organisation by emailing us for more information.

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Do you exceed your customers' expectations or merely meet them? Worse still, do you fall short and disappoint them? 

In today’s society, we hear much about customer service and it continues to be the key differentiator between many companies. Some companies thrive on "going the extra mile", whilst some are just too complacent.  

Gough Mandarin provides you with the feedback you need, to identify the key influences on customer loyalty and information on how you actually perform. 

Whether you are in the consumer sector or business-to-business arena, our research will help you recognise your customers’ expectations, identify your actual customer service levels and seize the opportunity to nurture true loyalty.  

Discover how Gough Mandarin can help your organisation by emailing us for more information.